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浅谈在激光产业中美国、中国、德国将三强鼎立


 纵观全球,激光工业现已构成美国、德国、日本三强鼎峙的局势。实际上,日本在激光精细加工体系范畴的抢先,得益于其数控机床技能较好嫁接到激光工业。 不过,直觉告诉我,大概5年左右时刻,我国将替代日本,在激光工业与美国、德国构成新的三强鼎峙的格局。由于我国的激光商场最大,开展速度快,机床等相关技能也快速进步,对激光工业的牵引力比较大。

浅谈在激光产业中美国、中国、德国将三强鼎立

远征国际化,应是当前我国激光公司需求考虑的问题。其实,早在2000年之初,华工激光就拟定国际化战略,并成功并购澳大利亚的法利莱公司,初度试水国际化。用欧美品牌,较好翻开国际商场局势,并补偿公司的技能短板,现在开展很好。 


13年来,国内激光工业进入国际并购的大手笔唯此一例。当然,放到整个我国企业国际化的大布景下,我国公司面对的应战与困难并不小。我感觉,走在前列的要数华为与联想。为什么呢?这与职业特征密不可分。由于联想的电子产品大多是标准化的,走出去的本钱相对低些。而我国通讯商场开展最快,华为作为技能抢先者,工业规划非常大,所以能投钱”砸”商场,华为国际化战略首先是占据欧美商场制高点。加之,通讯商场具有相对固定的解决方案,效劳本钱相对低些。


可是,激光工业以产品为载体供给增值的科技效劳,又很难经过国外代理商来完成。加之工业规划小,走出去的本钱太高。所以,我个人不主张激光公司盲目地走出去。以华工激光为例,过去3年,我们奉行步步为营的国际化战略,先后在泰国、越南、马来西亚等东南亚国家建立七八个办事处,做好本地化。为什么要挑选这些地方呢?由于东南亚区域离国内商场近,我们的产品有价格优势,并且更易得到文明认同。


当然,下一个3年,我们为归纳实力进入国际激光工业第一方阵而尽力,在国际化征程中会变得愈加积极主动,我们在做好本地化基础上,必将并购海外公司,全面进入国际商场,真实变成一个归纳实力在全球具有影响力的激光公司。需求提醒的是,我们的并购,不是着眼于规划,而是着眼于技能层面。欧美一些小公司如果具有先进激光技能,并购的价值也不大,更有利于本地化。考虑久远、坚持、专心、做出特征,才是我们的主旨。



Throughout the world, the laser industry now constitute the United States Germany Japan three tripartite confrontation situation. In fact, Japan's first priority in the laser fine processing system, thanks to its CNC machine tool skills better grafting to the laser industry. However, intuition told me about 5 years time, China will replace Japan, Germany and the United States, in the laser industry to form a new pattern of Dingzhi three. As the largest laser shopping mall in our country, the development of high-speed, machine tools and other related skills are also rapid progress, the laser industry traction force is relatively large.


Internationalization of expedition should be considered in the current demand of laser company in china. In fact, as early as the beginning of the 2000, hglaser intended internationalization strategy, and the successful acquisition of Australia falilai company, the first test of internationalization. With the European and American brands, better open the situation of international shopping malls, and compensate the company's skills short board, and now carry out very well.


In the past 13 years, the domestic laser industry has entered the international mergers and acquisitions, only this case. Of course, under the background of the internationalization of Chinese enterprises, the challenges and difficulties faced by Chinese companies are not small. I feel that HUAWEI and Lenovo are at the forefront. Why? This is closely related to professional characteristics. Because Lenovo's electronic products are mostly standardized, the cost of going out is relatively low. In China, the fastest growing telecommunications market, HUAWEI as a technical leader in industrial planning is very large, so make money "hit" market, HUAWEI internationalization strategy first to occupy the commanding heights of Europe and the United States market. In addition, the communication mall has a relatively fixed solution, service cost is relatively low.


However, the laser industry provides value-added technology services with products as the carrier, and it is difficult to complete by foreign agents. In addition, the industrial planning is small, the cost of going out is too high. So, I personally do not advocate laser companies blindly go out. In order to Huagong laser as an example, the past 3 years, we pursue a step-by-step internationalization strategy, has established seven or eight offices in Thailand, Vietnam, Malaysia and other Southeast Asian countries, good localization. Why do you choose these places? Because Southeast Asia is close to the domestic market, our products have a price advantage and are more likely to be civilized.


Of course, the next 3 years, we summed up strength to enter the international laser industry to the first phalanx, in international journey will become more active, we do a good job in localization based on mergers and acquisitions of overseas companies will fully enter the international market, and become a real laser company in the global influence of the inductive strength. What needs to be reminded is that our mergers and acquisitions are not focused on planning, but on skills. Some small companies in Europe and the United States, if the advanced laser skills, mergers and acquisitions of the value is not large, more conducive to localization. Think long, insist, concentrate, make the characteristic, is our gist.


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